- Client : ANAX Group
- Year : 2024
- Sector : Construction
- Disciplines : Brand identity, Creative direction, Web Design, UI/UX
ANAX is a leading construction company specialising in architectural design, engineering, and technical studies. With decades of experience, it prioritises long-term client relationships built on integrity, technical excellence, and uncompromising quality. Our collaboration focused on redefining the company’s corporate identity and redesigning its website, with the primary goal of showcasing ANAX’s extensive portfolio and reflecting the dynamism and expertise that characterise its work.
Our approach centred on positioning ANAX as a contemporary, confident, and highly reliable partner within the construction sector. The new identity embraces clarity and precision—values already embedded in the company’s practice—translating them into a visual language that communicates trust, professionalism, and long-standing expertise.
The new logo adopts a minimalist typographic approach, elevating the initial "H" as a robust monogram that serves as a versatile brand identifier across multiple platforms. Reflecting a clean and sophisticated aesthetic, the logo's simplicity ensures seamless integration across various touchpoints while maintaining legibility and coherence. By embodying professionalism and adaptability, the new logo enhances brand recognition and reinforces Hatsios' market position, contributing to a cohesive brand identity that resonates with audiences and drives engagement.
The primary objective of the website redesign was to effectively showcase Hatsios' portfolio and drive new leads. A key component of this strategy was the development of a carefully crafted user experience (UX) that not only effectively showcases its portfolio but also provides a user-friendly platform for generating leads.
The new logo adopts a minimalist typographic approach, elevating the initial "H" as a robust monogram that serves as a versatile brand identifier across multiple platforms. Reflecting a clean and sophisticated aesthetic, the logo's simplicity ensures seamless integration across various touchpoints while maintaining legibility and coherence. By embodying professionalism and adaptability, the new logo enhances brand recognition and reinforces Hatsios' market position, contributing to a cohesive brand identity that resonates with audiences and drives engagement.
The primary objective of the website redesign was to effectively showcase Hatsios' portfolio and drive new leads. A key component of this strategy was the development of a carefully crafted user experience (UX) that not only effectively showcases its portfolio but also provides a user-friendly platform for generating leads.
- Branding
- Strategy
- Digital
- Creative
- Design