10 Urban Roof An urban eden at the center of Athens
Info
  • Client : 10 Urban Roof
  • Year : 2023
  • Sector : Hospitality
  • Disciplines : Brand identity, Brand positioning, Art Direction
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INPUT

We were tasked with creating a distinctive brand identity for a new rooftop in the heart of Athens—perched on the 10th floor of the Radisson Blu Park Hotel. This urban eden needed a compelling logo, brand collaterals, and menus that could clearly differentiate between all-day offerings, cocktails, and dining experiences.

OUTPUT

Our approach was rooted in typography and the urban jungle theme that seamlessly blended with the architectural design of the space. We aimed to create a brand identity that not only resonated with the modern, sophisticated vibe of the venue but also enhanced the guest experience at every touchpoint. The logo and collaterals were designed to be both striking and minimalistic, allowing the natural beauty of the space to shine through.

For the menus, we took a creative route by distinctly separating the all-day, cocktail, and dining options, ensuring clarity and ease of use for guests. Each menu was crafted with meticulous attention to detail, printed on premium materials that seamlessly blend with the space .  The result was a cohesive, visually appealing brand identity that perfectly captured the essence of this urban oasis.

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