- Client : Alphakek AI
- Year : 2025
- Sector : Web3, AI, Finance
- Disciplines : Creative direction, Branding, Web Design
Alphakek AI is a disruptive artificial intelligence company building advanced AI infrastructure for individuals and businesses operating in the crypto space. Its products serve traders, investors, and crypto companies who require powerful tools to save time, identify opportunities early, and understand a rapidly shifting market. Our studio undertook the complete design of the brand—logo, visual identity, and website—shaping a digital-first presence aligned with the client’s positioning as an unconventional, cutting-edge Web3 company operating at the forefront of blockchain technology.
Our strategic approach positioned Alphakek AI as a radical, next-generation force in the Web3 ecosystem—a brand built with a hacker ethos and committed to decentralisation, innovation, and user empowerment. By deep-diving into Web3 culture, crypto trading dynamics, and alternative internet technologies, we developed a visual language that reflects the speed, volatility, and constant evolution of digital finance.
The symbol
In crypto trading jargon, the word “alpha” means the necessary information a trader needs in order to execute the most profitable transactions. The capital letter A was therefore chosen as the brand symbol, not only because it's the initial of the company's name, but also as a promise for the competitive advantage it brings to its users. Referencing the adaptive learning nature of AI, the symbol expresses constant motion and progress.
Motion-driven system
At the core of the identity lies a motion-driven system of geometric line patterns inspired by data streams, information flow, and algorithmic processing. These animated structures form the foundation for all visual communication—flexible, parametric, and infinitely customisable.
As a digital-first brand aimed at users who live and breathe in the online world, the website needed to deliver a distinctive and alternative user experience―all the while becoming a total expression of the entire brand system. The website offers a holistic, immersive experience that merges brand identity, motion design, and UX innovation. By blending data-driven visuals, subcultural references, and bold colour, it reflects Alphakek AI’s commitment to redefining AI within the crypto space.
To complement the sleek data-flow visuals, we introduced a series of illustrations referencing 8-bit pixel art culture. This playful layer embraces crypto’s subcultural roots and speaks directly to a digital-native audience, all the while maintaining a strong conceptual balance with the more technical branding components.
The result is a daring new brand that is dynamic, disruptive, and built for a new generation of digital pioneers. It allows Alphakek AI to sit confidently within the avant-garde of the internet: raw, bold, and unapologetically disruptive.
The symbol
In crypto trading jargon, the word “alpha” means the necessary information a trader needs in order to execute the most profitable transactions. The capital letter A was therefore chosen as the brand symbol, not only because it's the initial of the company's name, but also as a promise for the competitive advantage it brings to its users. Referencing the adaptive learning nature of AI, the symbol expresses constant motion and progress.
- Branding
- Strategy
- Digital
- Creative
- Design