- Client : zown
- Year : 2022
- Sector : Social Network
- Disciplines : Brand identity, Brand positioning, Design system, UI/UX
Zown is an application designed for meeting people face to face in a matter of minutes. The brand’s mission is to inspire people to escape their comfort zone, leave their phones behind and socialise more in real life. Zown is a safe space. Every user has to photo verify in order to use the app. Zown Is not a dating app, it’s an introduction app that puts an end to time consuming conversations that often lead to nothing.
To introduce the brand’s dynamic personality and to attract the young audience, we created a logo that follows an extended bold typographic approach. The brand identity is expanded through a symbol system that refers to the applications’ “zones”, while it also aims to represent young people’s diversity. A broadened palette of fresh colors, combined with the usage of graphic symbols and a flexible grid system, intend to make the brand more playful in every kind of medium.
On the same visual route, the application’s UI follows a clean and minimal design approach to create an easy-going and natural navigation. A strong focus was given on the app’s mild color palette, so that the user feels familiar with it right away, opposite to most dating apps that usually select bolder and overwhelming colors.
On the same visual route, the application’s UI follows a clean and minimal design approach to create an easy-going and natural navigation. A strong focus was given on the app’s mild color palette, so that the user feels familiar with it right away, opposite to most dating apps that usually select bolder and overwhelming colors.
- Branding
- Strategy
- Digital
- Creative
- Design