- Client : verge
- Year : 2023
- Sector : Social Network
- Disciplines : Brand identity, Brand positioning, Design system, UI/UX
Verge aims to bridge the online-to-offline social gap by simplifying the way people make new connections when they go out to bars and clubs. It is a mobile application that allows users to meet the people located at the same venue while offering exclusive benefits and providing access to event calendars and experiences. Verge is the ultimate ice-breaker in your favorite bars, clubs and events, removing the guesswork from who’s available to talk and who shares your interests. Picture a world where the nightlife of your city is just a tap away, ready to be explored and experienced with the touch of a few buttons.
Our team was entrusted to design Verge’s brand identity, the UI/UX of the application, as well as the product rollout campaign. Our goal was to create a brand that resonates with the young target audience, making it feel fresh, energetic, and playful. The result is a cohesive brand identity and an application design that not only attracts and retains users but also supports our partner venues by driving traffic and fostering loyalty.
To capture the essence of Verge, we developed a distinctive and bold typographic logo that stands at the core of the design system. This logo is complemented by:
People-Centred Imagery: Showcasing real interactions and social moments, emphasizing the app's core purpose of connecting people.
Vibrant Colours: A lively color palette that reflects the energy and dynamism of nightlife, creating an inviting and engaging atmosphere.
Rich Graphic Elements: A combination of dynamic patterns and modern graphics that enhance the visual appeal and make the brand stand out.
Application Design
Our design approach for Verge focused on creating a seamless and intuitive user experience that caters to the dynamic lifestyle of its young, social target audience. The user interface is meticulously crafted to ensure simplicity and ease of navigation, allowing users to easily navigate venues and events, with clear profile displays facilitating connections. The interactive map shows real-time hotspots, while integrated event calendars and exclusive benefits enhance user engagement and drive traffic to partner venues.
Our holistic approach to branding and UI/UX design ensures that Verge stands out in the competitive social app landscape, fostering community and enhancing the nightlife experience for all.
To capture the essence of Verge, we developed a distinctive and bold typographic logo that stands at the core of the design system. This logo is complemented by:
People-Centred Imagery: Showcasing real interactions and social moments, emphasizing the app's core purpose of connecting people.
Vibrant Colours: A lively color palette that reflects the energy and dynamism of nightlife, creating an inviting and engaging atmosphere.
Rich Graphic Elements: A combination of dynamic patterns and modern graphics that enhance the visual appeal and make the brand stand out.
Application Design
Our design approach for Verge focused on creating a seamless and intuitive user experience that caters to the dynamic lifestyle of its young, social target audience. The user interface is meticulously crafted to ensure simplicity and ease of navigation, allowing users to easily navigate venues and events, with clear profile displays facilitating connections. The interactive map shows real-time hotspots, while integrated event calendars and exclusive benefits enhance user engagement and drive traffic to partner venues.
Our holistic approach to branding and UI/UX design ensures that Verge stands out in the competitive social app landscape, fostering community and enhancing the nightlife experience for all.
- Branding
- Strategy
- Digital
- Creative
- Design