HB-Body Bringing colours to life for the leading automotive refinish producer
  • Client : HB BODY
  • Year : 2023
  • Sector : Paint, Coating, Adhesive Manufacturing
  • Disciplines : Creative direction, Web Design, UI/UX
Live Website

HB BODY Refinish is a leader in the auto refinishing sector, and a member of HB BODY Group. Since 1982, has designed and produced a wide range of products of the highest quality, fully supporting our customers’ needs and guiding the industry forward by means of innovative, advanced, and complete solutions. Ninety percent of the company’s products are exported to seventy-two countries all over the world, whilst still holding the leading position within the Greek market. By now, the company possesses the most automated and state-of-the-art production unit for car paints and repair products in Europe.


Our studio undertook the design and construction of the company’s new website. The primary challenge that we had to overcome was to facilitate the Marketing & Sales department by presenting the company’s vast amount of products, in a way that is both contemporary and easy-to-promote to its b2b network of partners. In addition, to represent the company’s leading position, the website had to stand out from the usual design practices followed by the automotive industry, and engage visitors from the moment they land on the page. By meticulously focusing on detail, incorporating modern UI elements and prioritizing typography, our design embodies both structure and creativity, daring to differentiate itself from competitors.