- Client : Hatsios
- Year : 2021
- Sector : Real Estate
- Disciplines : Brand identity, Creative direction, Web Design, UI/UX
Hatsios, has been active in the real estate development landscape of Athens since 1955, with a focus on residential developments. As a family-owned company, Hatsios takes pride in developing enduring properties that stand as a testament to comfort and functionality, thoughtfully designed to resonate with generations to come. This dedication has shaped its reputation for creating user-conscious properties of uncompromising quality.
We were invited to embark on a transformative journey with the goal to establish Hatsios to a prominent position in the market. Our objective was to establish a fresh, enduring identity that reflects the company’s core values, showcasing its functional and modern aesthetic. Under this scope we undertook the redesign of the company’s brand identity and a total revamp of its digital presence through a tailor made website.
The new logo adopts a minimalist typographic approach, elevating the initial "H" as a robust monogram that serves as a versatile brand identifier across multiple platforms. Reflecting a clean and sophisticated aesthetic, the logo's simplicity ensures seamless integration across various touchpoints while maintaining legibility and coherence. By embodying professionalism and adaptability, the new logo enhances brand recognition and reinforces Hatsios' market position, contributing to a cohesive brand identity that resonates with audiences and drives engagement.
The primary objective of the website redesign was to effectively showcase Hatsios' portfolio and drive new leads. A key component of this strategy was the development of a carefully crafted user experience (UX) that not only effectively showcases its portfolio but also provides a user-friendly platform for generating leads.
In alignment with the refreshed brand identity, the new website adopts a streamlined approach. At its core is a dynamic grid system that forms the foundation of the design, while a deliberate typographic hierarchy guides users through a seamless and intuitive experience.
The use of white space allows the imagery to take center stage, ensuring a visually engaging experience for visitors. Additionally, the incorporation of Hatsios' brand baby blue color highlights key sections and call-to-actions, effectively drawing attention to important elements.
The combination of a clean, modern design and intuitive navigation enhances the overall online experience, reinforcing Hatsios' position in the market.
The new logo adopts a minimalist typographic approach, elevating the initial "H" as a robust monogram that serves as a versatile brand identifier across multiple platforms. Reflecting a clean and sophisticated aesthetic, the logo's simplicity ensures seamless integration across various touchpoints while maintaining legibility and coherence. By embodying professionalism and adaptability, the new logo enhances brand recognition and reinforces Hatsios' market position, contributing to a cohesive brand identity that resonates with audiences and drives engagement.
The primary objective of the website redesign was to effectively showcase Hatsios' portfolio and drive new leads. A key component of this strategy was the development of a carefully crafted user experience (UX) that not only effectively showcases its portfolio but also provides a user-friendly platform for generating leads.
In alignment with the refreshed brand identity, the new website adopts a streamlined approach. At its core is a dynamic grid system that forms the foundation of the design, while a deliberate typographic hierarchy guides users through a seamless and intuitive experience.
The use of white space allows the imagery to take center stage, ensuring a visually engaging experience for visitors. Additionally, the incorporation of Hatsios' brand baby blue color highlights key sections and call-to-actions, effectively drawing attention to important elements.
The combination of a clean, modern design and intuitive navigation enhances the overall online experience, reinforcing Hatsios' position in the market.
- Branding
- Strategy
- Digital
- Creative
- Design