Child & Adolescents Mental Health Initiative Introducing a visionary initiative providing child mental health care.
  • Client : Child Mind Institute
  • Year : 2022
  • Sector : NGO
  • Disciplines : Brand identity, Brand positioning, Campaign design, Design system

The Child and Adolescent Mental Health Initiative (CAMHI) has been introduced in Greece with the vision to provide access to quality mental health care and resources to every child, adolescent and family in need. Collaborating with universities, hospitals and a network of Greek professionals specialized in child mental health and psychosocial care, the CAMHI Initiative will expand access to mental health care, particularly in the public sector. Under the guidance of the Child Mind Institute and in partnership with the Stavros Niarchos Foundation, the Initiative also offers ground-up resources in ways that can reinforce the critical work done by mental health and child protection providers across the country.


We were approached by the Child Mind Institute to design a brand identity that would point up the Initiative’s scientific character, bring out hope for a world that is more inclusive and at the same time, feel friendly to all its receivers, including healthcare professionals, teachers and of course families and children.
Based on this brief, our central idea was focused on the concept of an accessible, strong, open network that could also be associated with the function of a neural network of the human brain. A network that provides solutions and way outs, connection instead of isolation and support through deep scientific knowledge, yet never forgets its child-centered character.

Project Team
  • Child Mind Institute Vice President, Strategic Initiatives: Sarah Burke
    Program Director: Giovanni Abrahão Salum
  • Our team Creative direction: Vasilis Pallas
    Art direction: Vangelis Prountzos
    Copywriting: Katerina Pagkalou
    ‍Project Management: Georgina Malavazou
    Motion: Senonone